Auret marks its entry into the horological world with the Mederi series, an collection deeply rooted in personal and cultural expression. Unlike typical watch launches, Auret, conceived by a Colombian oncologist and avid watch enthusiast, imbues its creations with a profound appreciation for time's fleeting nature. This philosophy is elegantly fused with traditional Swiss watchmaking excellence. The Mederi timepieces showcase a 40mm stainless steel casing, distinguished by a dodecagonal bezel and a richly textured dial featuring a concentric guilloché pattern. Powering these exquisite watches is an automatic Sellita movement, offered in three captivating color variations: black, blue, and burgundy.

The Auret Mederi is more than a mere time-telling device; it serves as a philosophical reminder to embrace each moment. This conceptual depth is beautifully balanced by the watch's compelling visual appeal. Its design, particularly the 12-sided bezel, draws inspiration from the number's universal significance – representing hours, months, and zodiac cycles – providing a unique architectural profile that sets it apart from conventional watch designs. The dial's guilloché pattern, with its rippling effect emanating from the center, vividly symbolizes the continuous progression of time, creating a dynamic visual experience that seemingly moves even when the hands are still. Enhanced by a fumé gradient, the dial's character subtly shifts with varying light, making each glance a unique encounter.

Turning the watch over reveals a heartfelt tribute to its Colombian roots. The sapphire exhibition case back proudly displays a custom brass rotor intricately shaped like a Colombian coffee flower, offering an authentic nod to the brand's heritage without overt nationalistic symbols. This artistic element complements the meticulously decorated Sellita SW260 D4 automatic movement, which boasts a 41-hour power reserve, perlage finishing on the mainplate, snailed details on the barrel, and blued screws. Encased in 316L stainless steel with a harmonious blend of polished and brushed finishes, the 10.5mm thick, 40mm diameter case is secured with sapphire crystals and offers 100 meters of water resistance, making it an ideal companion for daily wear. Each Mederi watch comes with both a rubber-lined leather strap and a leather-lined fabric strap, both featuring quick-release pins and custom stainless steel buckles engraved with Auret's signature "12" symbol, emphasizing thoughtful design at its price point of €1,750.

The Auret Mederi collection stands out in the competitive landscape of mechanical watches by offering a compelling narrative that intertwines Swiss horological precision with Colombian cultural identity. This coherent blend of personal meaning and national pride, expressed through distinctive design elements like the coffee-flower rotor and the rippling guilloché dial, presents a fresh and engaging vision. Auret's commitment to creating watches that resonate with deeper significance, rather than merely adhering to established traditions, positions the Mederi as a remarkable debut. This launch chapter suggests a promising future for the brand, offering more than just a timepiece but a piece of meaningful artistry.