The 2026 World Cup captivated millions worldwide, not just with thrilling matches but also with the impressive array of luxury watches sported by players and managers off the field. Although FIFA regulations forbid jewelry during play, these global icons seized every opportunity to display their exquisite taste in horology. From renowned Patek Philippes to iconic Rolexes and avant-garde Hublots, the tournament was a veritable showcase of high-end timepieces. This report delves into the most notable watches spotted, revealing the personal styles and brand affiliations of football's biggest stars.

Football Stars and Their Prized Watches at World Cup 2026

The 2026 World Cup, held from July 14, 2026, presented a unique platform for high-end watch spotting, despite strict on-field jewelry regulations. Football's elite, known for their substantial influence and substantial incomes, were seen sporting an impressive array of luxury timepieces off the pitch. The tournament provided a fascinating intersection of elite sports and haute horlogerie, highlighting personal styles and brand partnerships.

A notable sighting involved Erling Haaland of Norway, a Breitling ambassador, who was seen with his Breitling Chronomat B01 Erling Haaland Limited Edition. His choice perfectly aligned with his official endorsement, demonstrating how personal branding extends beyond the field.

Italy’s manager, Vincenzo Montella, made a strong statement with his Patek Philippe 5905R, a watch admired for its sophistication and craftsmanship. Further investigation revealed Montella's diverse collection, including a Nautilus and a Daytona, showcasing his deep appreciation for fine watches. Managers, in general, seemed to gravitate towards classic and robust timepieces, with brands like IWC featuring prominently on the wrists of many, including Mauricio Pochettino, manager for the U.S.A., who sported an IWC Ingenieur Perpetual Calendar 41 ref. IW344904.

Lionel Messi, representing Argentina, was seen with a stunning Rolex Day-Date ref. 228235JG in Jubilee Gold with an Aventurine Dial. His selection underscores his status not only as a football legend but also as a connoisseur of rare and prestigious watches. Messi was also photographed with another exceptional Rolex Day-Date, ref. 128239-0083, featuring a white gold case, natural turquoise stone dial, and baguette blue sapphire markers, indicating a penchant for unique and highly personalized pieces.

England’s captain, Harry Kane, was spotted wearing a Patek Philippe Nautilus ref. 5810/1G-001, a highly coveted model reflecting his refined taste. Kane later showcased another impressive piece, a Rolex Day-Date 36 "Puzzle" 128239, adding to his collection of standout timepieces.

Cristiano Ronaldo of Portugal displayed a customized Rolex Aftermarket "Rainbow" Mother-of-Pearl Daytona ref. 116528, distinguishing himself with a personalized bezel that suggests an aftermarket modification, highlighting his unique flair. Ronaldo further impressed with a Patek Philippe Nautilus ref. 5811/1460G, solidifying his reputation for owning some of the most sought-after watches in the world.

Anthony Gordon from England sported two remarkable Patek Philippe watches: the Perpetual Calendar Chronograph ref. 5271/11P-010 in platinum with sapphires, and later, a Nautilus ref. 5990R. These choices reflect a preference for intricate complications and luxurious materials.

Kylian Mbappé, the dynamic French forward, an ambassador for Hublot, was frequently seen with various models from the brand, including the Hublot Big Bang Integral, the Big Bang Unico Mbappé Limited Edition, and the Big Bang Unico King Gold, showcasing his unwavering loyalty to his endorsed brand.

Morocco’s Achraf Hakimi was photographed with a Patek Philippe Aquanaut 7968/300R-001 and later with a ref. 5168G-010, demonstrating his appreciation for modern and sporty luxury watches. Fellow Moroccan player, Ahmed Reda Tagnaouti, kept it classic with a Hublot Classic Fusion Titanium.

Kevin De Bruyne of Belgium exhibited his sophisticated taste with a Vacheron Constantin Complete Calendar Openface ref. 4020T/000P-H038, and a Vacheron Constantin Overseas Tourbillon ref. 6000V/110A-B544, the latter noted for its casual yet elegant rubber strap.

Other notable sightings included Enzo Fernandez from Argentina with an Audemars Piguet ref. 15510BC.OO.1320BC.01, Luka Modric from Croatia with a Patek Philippe Nautilus ref. 5726/1A-014 and ref. 5712R, and Julian Nagelsmann, the German manager, with an IWC Ingenieur Automatic 40 ref. IW389105. Mohamed Salah of Egypt opted for a Richard Mille RM 67-02 Sébastien Ogier, a favorite among athletes for its lightweight and durable design. Nelson Semedo from Portugal was seen with a Patek Philippe Nautilus ref. 5712A. Lastly, the humble yet iconic Casio F91W-1 on England's Ebere Eze offered a delightful contrast to the prevalent high-luxury pieces, proving that personal preference spans the entire spectrum of horology.

The array of timepieces at the 2026 World Cup reflects more than just personal wealth; it highlights the deep connection between athletes and their chosen brands, often symbolizing success, precision, and a flair for personal expression. These watches serve as silent trophies, celebrating achievements both on and off the global stage.