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LAGOS Appoints Keith Rolfe as President and CEO; Founder Steven Lagos Transitions to Executive Chairman

September 14

LAGOS, a distinguished luxury brand, has recently announced a significant leadership transition, with Keith Rolfe stepping into the role of President and CEO. Rolfe, who has a proven track record as the company's CFO and COO, will now assume comprehensive responsibility for the brand's day-to-day management, strategic direction, operational efficiency, financial health, and organizational development. This move signals a forward-looking approach to leadership, aiming to bolster the brand's position in the competitive luxury market.

Steven Lagos, the visionary founder who established the brand nearly five decades ago, will transition to the position of Executive Chairman. In this capacity, he will continue to champion the creative ethos of LAGOS, dedicating his expertise to product innovation, design leadership, and overall brand stewardship. His continued involvement underscores the brand's commitment to its founding principles of creativity, meticulous craftsmanship, and cultivating lasting relationships with its clientele. The leadership change is poised to leverage Rolfe's operational acumen while retaining Steven Lagos's invaluable creative guidance.

Steven Lagos expressed immense confidence in Rolfe's capabilities, highlighting his history as an exceptional leader and a reliable partner. He believes Rolfe possesses the necessary skills to guide LAGOS through its next phase of evolution. Rolfe, in turn, conveyed his honor in taking on this leadership role and his enthusiasm to collaborate closely with Steven Lagos to ensure the brand's sustained growth and continued success. Both leaders emphasized that this transition is not a departure from the brand's identity but rather a reinforcement of its leadership structure.

The company assures its stakeholders—customers, partners, and employees—that its fundamental values and unwavering commitment, which have been the cornerstone of LAGOS since its inception in 1977, will remain unchanged. The strategic reshuffle is designed to enhance the brand's ability to navigate future challenges and opportunities, ensuring it remains dynamic and robust in the luxury market. This leadership evolution is a testament to LAGOS's dedication to innovation and its enduring legacy of excellence.

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