The WatchIt! Watch Fair is poised to make its highly anticipated return next month, marking its fifth successful year. This premier one-day event, meticulously organized by 12&60, is specifically crafted to unite watch enthusiasts in a relaxed and inviting atmosphere. It offers a unique platform where visitors can effortlessly explore, handle, discuss, and acquire a wide array of timepieces directly from the creators themselves, free from sales pressure. This direct interaction fosters an open and community-focused environment, appealing greatly to passionate collectors and newcomers to the world of horology.

Scheduled for Saturday, June 20th, 2026, the fair will once again be hosted at the voco St. John’s Solihull, a location chosen for its excellent accessibility and comfortable, spacious setting. With over 40 prominent brands participating, including esteemed names like Maurice Lacroix, Bamford London, Pinion, Schofield, Furlan Marri, and Doxa, attendees will have an unparalleled opportunity to discover diverse styles and philosophies within the watchmaking industry. The event's central Midlands location ensures it remains easily reachable from all corners of the country, making it a convenient destination for all.

The Unique Appeal of the WatchIt! Watch Fair

The WatchIt! Watch Fair stands out as a distinctive event in the horological calendar, offering an unparalleled opportunity for enthusiasts to connect directly with watch brands. Unlike traditional retail settings, this fair cultivates a relaxed, approachable atmosphere where direct engagement is encouraged. Visitors can immerse themselves in the world of watchmaking, experiencing firsthand the craftsmanship and innovation behind each piece. The ability to interact personally with brand representatives provides invaluable insights, fostering a deeper appreciation and understanding of the timepieces on display. This intimate setting breaks down barriers, making it easy for attendees to ask questions, share their passion, and make informed decisions about their next acquisition.

This year's fair is particularly exciting, promising an even broader spectrum of British and international watchmaking. From established luxury houses to independent micro-brands, WatchIt! serves as a vital showcase for the industry's diversity. The exhibition allows for hands-on exploration of watches that might otherwise only be seen online, offering a tangible experience crucial for collectors and aspiring enthusiasts. The carefully selected venue, voco St. John’s Solihull, not only provides a comfortable backdrop for this horological celebration but also ensures convenient access from across the UK, emphasizing the event's commitment to inclusivity and widespread appeal. Early access VIP tickets are available for those wishing to maximize their experience, ensuring a richer, more focused interaction with exhibitors before general admission begins.

Event Highlights and Visitor Information

Scheduled for Saturday, June 20th, 2026, from 11:00 AM to 4:00 PM, the WatchIt! Watch Fair is strategically located at voco St. John’s Solihull, a venue renowned for its excellent transport links and ample space. This year’s event is set to feature an impressive lineup of over 40 exhibitors, including notable brands such as Maurice Lacroix, Bamford London, Pinion, Schofield, Furlan Marri, and Doxa. This extensive array of participants guarantees a rich and varied experience, allowing attendees to explore a wide range of watch styles, price points, and brand philosophies all under one roof. Each brand will present its unique offerings, contributing to an engaging and diverse exhibition that caters to all tastes and interests.

For those planning to attend, general admission tickets are priced at £8.83, inclusive of administrative fees. A VIP option is also available for £14.25, granting exclusive early access from 10:00 AM, an hour before the general public. This allows VIP ticket holders to enjoy a more intimate viewing and interaction period with the exhibitors. Having personally attended the 2025 fair, I can attest to the event's vibrant and friendly atmosphere, which continues to grow while maintaining its welcoming spirit. It is an excellent opportunity to meet fellow enthusiasts and discover new brands. For the latest updates, event coverage, and the complete list of exhibitors, interested individuals are encouraged to visit the official WatchIt! event page. I look forward to seeing many of you there.