A new collaboration between Analog:Shift and Éditions de la Tour brings forth a distinct collection of playing cards, celebrating the intricate world of vintage timepieces. This innovative deck moves beyond generic designs, offering 52 unique illustrations, each depicting a different vintage watch carefully selected by Analog:Shift founder James Lamdin. Beyond the standard decks, enthusiasts can acquire uncut sheets for framing or even the original watercolor artwork, making this release a notable event for both watch collectors and card game aficionados.

These playing cards represent a fusion of hobby and horology, providing a stylish and engaging way to appreciate the artistry of watchmaking during casual card games. The meticulous curation and unique thematic approach set this collection apart, offering a fresh perspective on vintage watches through an unexpected medium. Available in two distinct versions, the decks cater to different aesthetic preferences while maintaining a high standard of quality and design.

A Unique Collaboration in Horological Design

Analog:Shift, known for its expertise in vintage watches, has partnered with Éditions de la Tour to introduce a remarkable set of playing cards that transcends conventional novelty items. Unlike many themed decks, this collection avoids common pitfalls by offering a sophisticated and detailed homage to vintage timepieces. The collaboration highlights a shared passion for horological aesthetics and craftsmanship, translating it into a tangible and enjoyable product for a broader audience. This initiative aims to bridge the gap between serious watch collecting and everyday recreational activities, proving that high design can be found in unexpected places.

The genesis of this partnership stems from a mutual appreciation for distinctive design and a desire to create something truly special. Éditions de la Tour's previous success with steel sports watch-themed cards laid the groundwork for this more ambitious project, which features a significantly expanded and more diverse array of watch illustrations. The careful selection of each of the 52 timepieces ensures that the deck is not just a game, but a portable gallery of horological history. This attention to detail and commitment to quality reflect the values of both collaborating entities, promising a product that is both functional and collectible.

The Intricate Details of the Collection

This new series of playing cards distinguishes itself with an impressive commitment to uniqueness, featuring 52 entirely different vintage watch illustrations across its deck. Curated by James Lamdin, the founder of Analog:Shift, the selection encompasses a wide spectrum of iconic and lesser-known timepieces, ranging from Doxas and Tudors to Cartiers and Pateks. This diverse array ensures that each card offers a fresh visual experience, transforming a simple game into a journey through watch history. The meticulous hand-drawn and painted watercolor court cards further elevate the artistic value of the collection, making them highly desirable for collectors.

The collection is presented in two distinct editions: a green deck and a red deck. The green deck features green card backs and is housed in a hobnail-textured box, offering a classic and tactile experience. The red deck, while largely identical in its watch illustrations, boasts red card backs and is presented in a red alligator-scale-textured box, providing an alternative aesthetic. Each deck is priced at $25, making them an accessible entry point into the world of horological collectibles. For those seeking a more exclusive item, 200 uncut sheets of the playing cards are available for framing, and the 12 original court card artworks can also be purchased, offering a rare opportunity to own a piece of the original artistry.