blajournal.com

March LA.B AM2 XS Series: A Versatile Collection of Ultra-Slim Watches

July 15

The March LA.B AM2 collection continuously captivates with its remarkable diversity. What makes this series particularly intriguing is its ability to seamlessly transform, akin to a chameleon, all while retaining its inherent identity. The distinctive case shapes and intricate details ensure instant recognition across all models. Despite the brand's continuous introduction of varied iterations, each piece unequivocally belongs to the March LA.B AM2 lineage. A prime illustration of this adaptability is found in the trio of AM2 XS models, which are exceptionally slender dress watches that infuse a fresh perspective into the established AM2 concept and prove suitable for numerous settings. Indeed, these watches may very well represent the brand's most adaptable offering to date.

Introducing the March LA.B AM2 XS Series: Elegance Meets Versatility

In July 2026, watch enthusiast Jorg Weppelink provided a hands-on review of the March LA.B AM2 XS series, highlighting its refined design and practical elegance. This collection introduces an array of extra-slim dress watches, meticulously crafted by the March LA.B team. They achieved this by reducing the case dimensions and integrating a manual-winding movement, resulting in a captivating trio that exudes vintage allure. The series includes the "Golden Hour" with a yellow gold-plated case and matching dial, the "Shelter" in stainless steel with a white dial and gold accents, and the "Grall" featuring a deep green dial on a robust stainless steel bracelet.

Each model in the AM2 XS series boasts a compact 32mm square case with a svelte 6.7mm profile and an 18mm lug spacing. These watches offer a water resistance of up to 50 meters and feature a distinctive push/pull crown positioned at 4 o'clock. This unique crown placement, along with the angular 1970s-inspired case design, lends a handsome and unique character to the smaller dimensions. The dials of all three timepieces are adorned with an intricate textured pattern, enhancing their retro charm and adding depth, particularly noticeable on the green and white variants. The signature applied markers, including horizontal indexes at 1, 5, 7, and 11 o'clock, provide a refreshing departure from conventional designs.

Turning the watch over reveals March LA.B's signature green-tinted sapphire crystal, offering a glimpse of the manual-winding La Joux-Perret D101 movement. This movement, a time-only version of the popular LJP D100, operates at 21,600 vibrations per hour, contains 18 jewels, and provides a 50-hour power reserve. While the colored crystal complements the green-dialed Grall, lending it a sportier aesthetic, a transparent sapphire or a solid metal case back might have been more appropriate for the dressier Golden Hour and Shelter models. The seven-row stainless steel bracelet on the Grall is lauded for its comfortable wear and secure clasp mechanism, featuring two positions for adjustment and a firm click closure.

On the wrist, the AM2 XS models impress with their wearability. Despite initial perceptions of their small size, they sit comfortably on various wrist sizes. The seemingly oversized crown, which might appear disproportionate off the wrist, integrates seamlessly once worn. The Golden Hour, in particular, evokes a strong vintage feel, blending classic aesthetics with modern craftsmanship. The Grall, with its bracelet, offers a sportier appeal suitable for a broader range of occasions. The Shelter, while more understated, remains a solid choice for those preferring a classic dress watch. Priced at €1,760 for the stainless steel models with a lizard leather strap and €2,010 for the steel bracelet or alligator leather options, and €2,820 for the Golden Hour with an alligator leather strap, these watches present an appealing combination of style, quality, and versatility.

Experiencing the March LA.B AM2 XS series proved to be a delightful surprise. Initially, these timepieces, though appreciated, did not immediately stand out. However, upon closer inspection and actual wear, their inherent charm, superior comfort, and commendable quality quickly became evident. The green-dialed Grall, in particular, stirred nostalgic sentiments, reminiscent of a cherished watch my father once owned.

Even setting aside personal connections, the AM2 XS series masterfully blends retro aesthetics with contemporary technical specifications. Their exceptional versatility impressed me most, making them suitable companions for a wide array of settings. These watches are surprisingly excellent choices for daily wear, offering remarkable value. This series solidifies March LA.B's reputation for innovation and distinctive design, signaling a promising future for the French brand.

latest news

Casio and Pokémon Collaborate on 30th Anniversary G-Shock GA-110PKM Watch
July 15

Casio and Pokémon Collaborate on 30th Anniversary G-Shock GA-110PKM Watch

Casio and Pokémon have joined forces to release a special edition G-Shock timepiece, the GA-110PKM, commemorating the 30th anniversary of the original Pokémon video game. This vibrant watch, based on the popular GA-110 series, features design elements inspired by the classic red, green, and blue versions of the game, including a Poké Ball-shaped sub-dial with Pikachu as the hand, and illustrations of 30 different Pokémon characters across the case and strap, offering a nostalgic and playful tribute to the beloved franchise.

Panerai Unveils New Luminor Luna Rossa Chrono and GMT Timepieces
July 15

Panerai Unveils New Luminor Luna Rossa Chrono and GMT Timepieces

Panerai continues its successful collaboration with Luna Rossa, introducing two new additions to its sports watch collection ahead of the 38th America's Cup. The Luminor Luna Rossa Chrono PAM01768 features a 44mm steel case, a silver sun-brushed dial with red accents, and a speed tachymeter. The Luminor Luna Rossa GMT PAM01791, at 40mm, marks the first Luna Rossa watch with a metal bracelet, offering a sportier and more versatile design, also with a silver sun-brushed dial and red details. Both models embody the iconic Luminor aesthetic while pushing technical boundaries.

The Dazzling Timepieces of the 2026 World Cup
July 14

The Dazzling Timepieces of the 2026 World Cup

While direct jewelry adornment is prohibited on the football field, the global spectacle of the World Cup 2026 offers an unparalleled glimpse into the opulent world of watches favored by elite footballers and managers off the pitch. From the exclusive timepieces of legendary players like Lionel Messi and Cristiano Ronaldo to the sophisticated choices of managers, this article showcases a curated selection of the most extraordinary watches that graced the wrists during the tournament. These luxury items, often reflecting personal style and brand ambassadorships, highlight the intersection of high-stakes sports and high-end horology.

Krayon Anywhere Parhelion: A Masterpiece of Gem-Set Astronomical Watchmaking
July 14

Krayon Anywhere Parhelion: A Masterpiece of Gem-Set Astronomical Watchmaking

Krayon introduces the Anywhere Parhelion, a new gem-set edition of its astronomical watch inspired by the parhelion phenomenon witnessed in Greenland. This timepiece, a more streamlined version of the original Everywhere, accurately displays sunrise and sunset times for any location on Earth. It features a palladium-rich white gold case adorned with 171 gradient blue and white sapphires, including the brand's unique Krayon Cut. The dial, crafted from mother-of-pearl, subtly evokes Greenland's icy waters, making this edition a remarkable fusion of horological precision and artistic design.

From Global Production Hub to Innovative Horological Hub: Shenzhen Watch Week's Evolving Role
July 14

From Global Production Hub to Innovative Horological Hub: Shenzhen Watch Week's Evolving Role

This report from Shenzhen Watch Week reveals a profound transformation in Chinese watchmaking. Beyond its established role as a manufacturing powerhouse, China is now fostering a vibrant culture of independent watchmakers and innovative brands. The event, far from being just a trade show, acts as a comprehensive platform showcasing the entire watchmaking ecosystem, from component suppliers to avant-garde designers. This shift challenges preconceived notions of "Made in China" and highlights a new era of creativity and ambition within the industry.

Astronaut Buzz Aldrin's Omega Speedmaster Watches Head to Sotheby's Auction
July 14

Astronaut Buzz Aldrin's Omega Speedmaster Watches Head to Sotheby's Auction

Sotheby's is set to auction several Omega watches from Apollo 11 astronaut Buzz Aldrin's personal collection. The collection includes a classic Speedmaster Professional, a Moonshine Gold 'Pikachu' model, and a special X-33 Gen 2 'NASA' edition. This offers enthusiasts a rare opportunity to own a timepiece with a direct connection to a legendary space explorer, especially given the historical significance of Aldrin's original, now-lost Moonwatch.